Artists and Internet Marketing: an unfair advantage

Mark McGuiness of Lateral Action has an interesting interview with artist / sculpture John T Unger. In the one hour audio, you can listen at Art Heroes Radio to:

  • why artists are resistant to marketing in general and marketing themselves in particular
  • why we are scared of selling out or just plain scared
  • the pain of trying to balance time spent on marketing with time in the studio
  • why it’s no good just posting your artwork, writings, videos etc. and hoping this will magically lead to fame and fortune
  • practical tips on things like like using a professional blog platform, getting people to subscribe and writing headlines that get your work noticed

listen here and read extracts here.

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