Birmingham & benchmarking

Just sitting in the morning sun in Kings Heath making final preparations for my discussions with the members of the Independent Arts Forum in Birmingham this morning. We will be looking at the Culture Benchmark and of course I’ll be discussing earned income generation from intangible assets (the Size Matters paper has been doing the rounds!). In addition Lauren Amery will be demonstrating the Economic Impact Toolkit which calculates gross value added (GVA) and social return on investment (SROI) for arts events.

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