Build a business, not just a client list

In the 4th MyCake Benchmark Bulletin, we discuss why investing your time in research and development is important to build your business and get yourself out of the cycle of client project work that can quickly swallow you up.

Mark McGuiness of Lateral Action suggests creating business assets that don’t require a lot of funding. In his guest post for 99% Build a Business, Not Just a Client List he gives four ways to help get yourself off the treadmill of always finding new clients and spending all your creative energy on other people’s projects.

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