Life and creativity: how civil war made her a womenswear designer

Rosy

MyCake spoke to Rosy of the Rosamaria Concept Store in Lebanon and heard how she started as a buyer, became a designer of womenswear out of necessity through the Lebanese Civil War and in so doing kept both IF boutique going and provided work to the Lebanese refugees from the mountains. With particular thanks to Read the full article…

Raghunter: online navigation for busy fashionistas in Lebanon

In Lebanon shoppers still prefer a face-to-face purchase over an online transaction. And if like anywhere else digitalization is gaining ground, fashion retailers struggle to integrate the digital realm in their marketing mix. A new website, Raghunter, has just launched with the aim to drive shoppers directly to retailers who have what they want, saving them Read the full article…

Raghunter: online navigation for busy fashionistas in Lebanon

In Lebanon shoppers still prefer a face-to-face purchase over an online transaction. And if like anywhere else digitalization is gaining ground, fashion retailers struggle to integrate the digital realm in their marketing mix. A new website, Raghunter, has just launched with the aim to drive shoppers directly to retailers who have what they want, saving them Read the full article…

Great Blurb books & articles to peruse with a hot toddy

With Blurb the online creative publishing tool, Sarah has put together a series of photo essay books documenting the hidden gems of her visits to the Middle East – a great source of inspiration for those intrigued about this part of the world. Sarah has also written a fair few articles about the fashion design Read the full article…

Great Blurb books & articles to peruse with a hot toddy

With Blurb the online creative publishing tool, Sarah has put together a series of photo essay books documenting the hidden gems of her visits to the Middle East – a great source of inspiration for those intrigued about this part of the world. Sarah has also written a fair few articles about the fashion design Read the full article…

The differences between fashion sectors in the UK, Beirut and Saudi

As you may know MyCake spent a bit of time in Saudi in May delivering workshops about finance and marketing to creative entrepreneurs in Dammam, Jeddah and Riyadh. Apart from learning a lot about the nuances of abaya and thobe fashions and the similarities between a bad hair day and a bad hijab day we Read the full article…

The differences between fashion sectors in the UK, Beirut and Saudi

As you may know MyCake spent a bit of time in Saudi in May delivering workshops about finance and marketing to creative entrepreneurs in Dammam, Jeddah and Riyadh. Apart from learning a lot about the nuances of abaya and thobe fashions and the similarities between a bad hair day and a bad hijab day we Read the full article…

Some differences between Britain & Beirut – learning styles & comfort zones

The time just flew by. Myself and Percy completed a month long set of delivery programmes in Beirut back in November and we’re starting to mull over some of the similarities and differences between the ways that creative entrepreneurs learn and therefore the ways they consider their businesses. As the half of the teaching team Read the full article…