Success Guide to Lettings

It’s not always easy for community businesses to get their hands on the kind of detailed financial data that helps build a business case, and get an important local service up and running. Unlike businesses in the private sector, local groups often only have minimal access to information, advice and inaccurate financial data on income generation to support their planning and goal setting. Read the full article…

How do I cost my work and services? – #MoneyMatters with MyCake

Since the start of the year Yorkshire Artspace, through their Studio 54 online resource, have been running the popular professional development programme for creative entrepreneurs called Starting Out. Having met many early career artists, craftspeople and designer-makers over the last 13 years, Studio 54 has the know how to make your creative venture into a Read the full article…

Be Smart About Art: What do creative professionals need to know about finance? Tonight 8pm

Be Smart About Art runs a series of free online sessions called Second-Wednesday Webinars. They cover essential knowledge for professionals working in the arts sector and are given by specially chosen experts. Tonight’s webinar will be given by our very own Sarah Thelwall and will address the question What do creative professionals need to know Read the full article…

Culture Benchmark Workshop: setting the baseline against which to compare progress of your Catalyst activities

The purpose of this half day workshop is to respond to the various enquiries that we have received about whether and how the data in the Culture Benchmark can be used to benchmark your current income generating activities against your peers. As you are probably aware the Culture Benchmark provides a mix of free and paid services to arts organisations to help them to use financial data to adapt their business model in response to the changes in arts funding. Benchmarking is something that works both at an individual organisational level and with clusters of organisations who have something in common.

In this afternoon event we will help you:

  • Structure your thinking about how you are leveraging both your tangible and intangible assets into new income streams
  • Work out what comparison groups would be most useful to you … by turnover range, geography, and by sector and types of activity
  • Understand how the data held in the Culture Benchmark can be used to set a baseline against which to compare your income development progress … not just as an organisation comparing progress against your own history but also by comparison to your peers and thus the ‘average’ and ‘best in class'
  • Work out what ‘best in class’ looks like for your type of organisation and mix of activities
  • Use benchmark data to set targets internally and communicate your successes to your stakeholders

The plan is that by the end of the session you will have:

  • Clarity on what comparisons are most useful to your organisation
  • Clarity on who to class as your peers within the context of this income development work
  • Thoughts on clusters of peers you might like to convene on an occasional basis to share experiences with
  • Understanding of how the Culture Benchmark could be used in your organisation (along with clarity on what’s available free vs. what is included in a subscription)

Event details: SOLD OUT**
Time: 2-5pm
Date: Wednesday 19 February 2014
Location: The Showroom, 63 Penfold St, London NW8

All recipients of ACE Catalyst funding are eligible to attend this free workshop but places are limited and will be allocated on a first come, first served basis. To attend please book here on our eventbrite page

**please email to register your interest for a future seminar.

What is benchmarking anyway?
If the concept of benchmarking is new to you and you are wondering what it is and how it works you might find these free resources useful:


We are hosting a free half day workshop at the Showroom in London from 2-5pm on Wednesday February 19th for any (or all!) ACE Catalyst funded organisations to learn how to use benchmarking data to set a baseline against which to compare the progress of their Catalyst activities. Places are limited so please book here Read the full article…

Exploring the Creative Quarter in Folkestone

MyCake’s Founder Sarah Thelwall is on a short tour of Kent on the 8th and 9th of December primarily because she is teaching a cashflow master class for School for Creative Startups but also for the fun of tracking down a few more funfairs (Dreamland, Margate) and lidos (Walpole Bay) plus of course it is Read the full article…

Autumn arts conference & events announcements 2013

August – September 2013 Creative Europe: Gearing up for 2014 Information and funding advice seminars from the UK Cultural Contact Point happening across the UK this month and next.   7th & 8th November 2013 Extraordinary Change: The 2013 engage International Conference The 2013 engage International Conference at the CBSO will explore the challenges Read the full article…

Into the woods with Folksy Summer School

We’re joining Folksy this year on 11th August at their first ever Summer School for designers and makers, it’s in the woods around Sheffield which sounds magical. Over two days event attendees will hear from 20 speakers on topics such as branding, marketing, selling, social media, and MyCake’s Sarah Thewall will be presenting on Pricing Read the full article…

Euclid: creative Europe in a time of austerity roadshows – June/July 2013

Euclid are taking to the road this summer with creative Europe in a time of austerity roadshows at various locations across the UK. Starting in London on 24 June the half-day roadshow will present the best of the “creative Europe in a time of austerity” conference which was held in Manchester on 9 May. The Read the full article…

3 weeks until The Design Trust Start Up Day at New Designers on Thu 27 June

Come along to The Design Trust Start Up Day at New Designers this month and hear 27 speakers from across the UK, from successful designers to government, from non-profit studio providers to large online marketplaces. The day is going to be buzzing with inspiration and advice, our very own Sarah Thelwall will be speaking about getting to Read the full article…

Start Me Up! School for Creative Startups Showcase event 23/24 March

This month we are really excited to be a part of the School for Creative Startup’s inaugural event The Startup Showcase, the UK’s premiere startup festival for creative entrepreneurs. MyCake’s founder Sarah Thelwall will be facing every creative person’s money nightmare, the issue of cashflow head on in her Saturday talk. Further details on the website: Read the full article…