Yes or no to exhibiting at a fair?

With the art fair season coming up soon in London, and new fairs and opportunities coming up all the time for designers, artists, applied artists and all small businesses, how do you decide whether to exhibit at a fair or trade show, and which one to do? Reasons to exhibit at a fair: To make Read the full article…

Life and creativity: how civil war made her a womenswear designer

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MyCake spoke to Rosy of the Rosamaria Concept Store in Lebanon and heard how she started as a buyer, became a designer of womenswear out of necessity through the Lebanese Civil War and in so doing kept both IF boutique going and provided work to the Lebanese refugees from the mountains. With particular thanks to Read the full article…

Insights from a pop-up store promoting Scottish designers

Bryony Strange Limited Edition

An introduction to Scotland RE:DESIGNED’s pop-up store ‘Limited Edition’ with store manager Bryony Strange. The store was located at Ocean Terminal, a waterfront shopping centre in Leith designed by Sir Terrance Conran. It was curated by Scotland Re:Designed and featured 21 Scottish brands in  4000 sq feet space, offering womenswear, menswear, accessories, interiors, kidswear and shoes. What can you Read the full article…

SCOTLAND RE:DESIGNED: Production decisions and market opportunities

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Sarah Thelwall unpicks the choices that designers participating in Limited Edition have made. Sarah Thelwall has been in Scotland to catch up with the SCOTLAND RE:DESIGNED team and to look at how their work is presenting opportunities for young designers to reach a larger market via the pop-up store in Ocean Terminal in Leith.

Testing out the market: Fashion

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One of the key challenges new fashion businesses face is that of reaching their customers. Since the recession retailers have become more risk averse when it comes to trying out new brands and for a label which wants to position itself above the high street then a stall in a market just won’t cut it. Read the full article…

Fashion stars call on Scots to ‘Love Your Clothes’

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Director of Edinburgh International Fashion Festival Anna Freemantle and top Scottish designer Niki Taylor launch new campaign to stop millions of pounds worth of clothes going to landfill A new campaign to encourage Scots to value clothes more and waste less was launched last week by top fashion industry figures. The Love Your Clothes campaign Read the full article…

Amato – the avant garde Middle East label meshing cultures through fashion

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Soniya Kirpalani, award winning documentary filmmaker and Sarah Thelwall, MyCake’s founder (as well as an avid follower of fashion industry developments in the Middle East), are in Dubai over the next 3 days for Fashion Forward. Whilst there, they are meeting with designers, industry experts and leaders in fashion academia to document the event and Read the full article…

Raghunter: online navigation for busy fashionistas in Lebanon

In Lebanon shoppers still prefer a face-to-face purchase over an online transaction. And if like anywhere else digitalization is gaining ground, fashion retailers struggle to integrate the digital realm in their marketing mix. A new website, Raghunter, has just launched with the aim to drive shoppers directly to retailers who have what they want, saving them Read the full article…

Raghunter: online navigation for busy fashionistas in Lebanon

In Lebanon shoppers still prefer a face-to-face purchase over an online transaction. And if like anywhere else digitalization is gaining ground, fashion retailers struggle to integrate the digital realm in their marketing mix. A new website, Raghunter, has just launched with the aim to drive shoppers directly to retailers who have what they want, saving them Read the full article…