Cultural Trends Journal: read Sarah’s article from the latest edition

Sarah Thelwall the MyCake founder has written a detailed article in the current issue of the Cultural Trends Journal. The article is:
Benchmarking non-profit arts organisation business models: what it reveals about innovation in the face of austerity

Cultural Trends Cover


The article is essential reading to anyone in the arts sector interested in how arts organisations respond to the changing funding landscape and outlines why and how data can play a part in organisation business model transformations.

Cultural Trends provides and analysis of statistics in the cultural sector . It focuses on key trends within the fields of material culture, media, performing arts and the historic environment, and it includes coverage of issues which impact on the sector as a whole, such as the internet, poverty and access to the arts, and funding.

Read the article now

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