Free benchmarking tools and advice for National Portfolio Organisations

Today sees the launch via The Audience Agency of the new Audience Finder project, an ambitious national initiative to drive innovation in audience development.

Sarah has penned an article for The Guide on 10 expert tips to get started with benchmarking. The Guide is a resource within the Audience Finder web presence featuring articles, toolkits and case studies on good practice, and practical techniques on how to use evidence to better engage audiences, effect organisational change and influence stakeholders.

Did you know that at MyCake we have two benchmarking research tools that are free to sign up for? Amazing we know! Just check the info at the bottom of our Culture Benchmark products page and in this post below.

If you are working in a regularly funded arts and culture organisation, or an organisation that is applying to become a new Arts Council National Portfolio Organisation (NPO), and you haven’t started benchmarking the data that your organisation keeps each year then now is the time to get on board with the free tools that we offer.

Comparing your data to that of the rest of the industry is a seriously smart way to plan ahead for the future and review the sustainability of your organisation’s business model. We also have a lot of tips and advice for you on the rest of our blog about the financial side of the arts industry but for now time is of the essence for you to make the best use of your data, so don’t delay sign up for these free tools today:

RFO/NPO data Benchmark

Register at the above link as a new user for free access to The Culture Benchmark (ACE-RFO Submission only). Input the data that your organisation already collects to be able to analyse various aspects of your organisation’s financial activities. It’s great fun according to the organisation’s we have worked with to date.

Charity Benchmark

In our previous post What will the charity benchmark offer to the arts? we introduce you to the kind of data that is now available from the Charities Commission at the click of your mouse. You can register for the Charity Benchmark research tool for free in our simple sign up process here.

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Local Authority Profiler

The Audience Agency offers NPOs a free report summarising audience profile in the relevant local authorities to help with annual submissions to Arts Council England.

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