In the digital age, our unpaid intellectual contributions to cyberspace put us all in the business of lead generation. We are ultimately casting our insights and ideas as fishermen cast their baited lines into a dark and deep sea. We are fishing for opportunities, unsure of exactly what we might catch, but cautiously optimistic nonetheless.
The new system that’s arising looks something like this: free work filters out on the web, garners favorable exposure, which in turn leads to some form of (delayed) financial reward.
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