IP: brand value what is your company really worth?

Assessing the value of intellectual property, intangible assets and goodwill is a complex affair. Kevin King’s post for ACID (Anti Copying in Design) throws light on the concepts and methods for valuing IP in your business:

Valuation is an art more than a science and is an interdisciplinary study drawing upon law, economics, finance, accounting, and investment.  It is rash to attempt any valuation adopting so called industry/sector norms in ignorance of the fundamental theoretical framework of valuation.

read the full post here

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Digital Communications Knowledge Transfer Network is hosting a FREE seiminar about unlocking the value of intellectual property and intangible assets within your business ~ through collaboration, licensing and fundraising. 

Tuesday 14th September 2010, Radisson Edwardian Kenilworth Hotel, London

Full details here.

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