No cash on you but you really need a cupcake? We think what iZettle are doing for small businesses like London based cake bakers Crumbs and Doilies is pretty darn brilliant. Instead of a costly card payment machine iZettle offers businesses a portable solution that plugs into a mobile phone or similar device, it takes card payments via a card swipe app that just needs a wi-fi or 3G connection.
Crumbs and Doilies used to disappoint possible customers by saying they didn’t take cards, but using iZettle has meant they never have to miss out on a sale. This type of embracing of technology is so important to keep a small business moving.
”It’s so handy because it is so portable.” says Jemma Wilson, Crumbs and Doilies founder. “I can take it to any of our market stalls and, provided there is wi-fi or 3G, I can take card payments at last! It’s slick and stylish. And people always remark on what a good idea it is.”
Yes we think it’s a great idea too!