MyCake, Etic Lab and The Ubele Initiative

This case study was delivered through a collaboration between MyCake, The Ubele Initiative, and Etic Lab.
The Challenge
Identifying Black and racially minoritised-led VCSE organisations reliably at a national scale is currently impossible due to a lack of regulatory data. This critical data gap prevents the sector from mapping the scale of underinvestment and systemic inequality needed to build a national strategy.
The Innovation
Adapted and rigorously verified a unified DEI metric - originally developed by Etic Lab for the US market - creating a single, light-touch definition metric that can be easily deployed across the UK VCSE sector for any organisation with a website.
The Impact
Deploying the metric at scale in collaboration with regional sector support organisations. Testing has begun with the Agbero 2100 cohort, utilising a new typology and baseline assessment to measure development levels and identify bespoke support or community businesses.
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