Raghunter: online navigation for busy fashionistas in Lebanon

In Lebanon shoppers still prefer a face-to-face purchase over an online transaction. And if like anywhere else digitalization is gaining ground, fashion retailers struggle to integrate the digital realm in their marketing mix. A new website, Raghunter, has just launched with the aim to drive shoppers directly to retailers who have what they want, saving them a precious amount of time.


Raghunter is the brainchild of Serene Abbas, Narina Najm, and Jad Sarout and works like a visual wish-list that helps users find and locate fashion items from retailers they might not know yet, with the hope this will reinforce their trust in them.


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