R&D: the Quirky approach

Quirky is a product development phenomenon ~ you have a product idea, you submit it to the social community, you get solid critique and feedback on all aspects of your idea (from name and logo, to its design). Each week one idea is voted to go forward into development by the Quirky design and engineering team, it is then sold worldwide and the revenue shared with you, the inventor, and influencers.  It’s fast, it’s repetitive and it’s action!

Over at 99%, founder Ben Kaufman gives his 7 tips for rapid iteration ~ the repetition and testing of new ideas.

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