An introduction to Scotland RE:DESIGNED’s pop-up store ‘Limited Edition’ with store manager Bryony Strange. The store was located at Ocean Terminal, a waterfront shopping centre in Leith designed by Sir Terrance Conran. It was curated by Scotland Re:Designed and featured 21 Scottish brands in 4000 sq feet space, offering womenswear, menswear, accessories, interiors, kidswear and shoes.
What can you learn from this video and how might you connect this to your own business challenges?
- Pop-up stores are a great way to test market products without all the costs involved in taking on a lease for the long term
- Look at the product range you offer and work out if you would have more appeal if you collaborated with a few other brands
- Have some entry level price points so that everyone can walk away with something (in this case Skye candles, hats and scarves)
- Think about whether there is a specific local appeal you can tap into (in this case the value of being a Scottish brand which appeals to both a local and an international customer base)
- Bryony proposes that the store offers something different from the usual retail environment – customers are interested in the back-story about the designers, where they come from and what inspires them
SCOTLAND RE:DESIGNED: Production decisions and market opportunities