ACID: Your website ~ do you check for IP liability?

IS IMITATION THE BEST FORM OF FLATTERY?   Usually not! Do you check everything that you instruct your web designer to do on your behalf? Do you ensure that when you are briefing them that you do not ask them to inadvertently infringe someone else’s copyright? In a recent case study an ACID member complained about Read the full article…

R&D: don’t forget to protect yourself

We were so surprised by the low figure for spend on research and development (R&D) and intellectual property (IP)  (1.1% and 0.3% of turnover respectively) in the recent MyCake Benchmark Bulletin (no4), that we had a chat with ACID (Anti-Copying in Design) to find out whether MyCake users spend on these areas was lower than ACID members. As Read the full article…

Do you know what you’re selling?

You make your living from your creativity, selling products and services to customers. Sounds straightforward, but it’s not. The reason it’s not so simple is that there is intellectual property (IP) involved in all creative businesses and the things they sell to their clients. There’s a lot of confusion about intellectual property. Customers often misunderstand what they are buying and creative entrepreneurs themselves are sometimes unclear