With the art fair season coming up soon in London, and new fairs and opportunities coming up all the time for designers, artists, applied artists and all small businesses, how do you decide whether to exhibit at a fair or trade show, and which one to do? Reasons to exhibit at a fair: To make Read the full article…
Tag Archives: marketing
biz ladies: understanding search engine optimisation
fully understand search engine optimisation and use it to your advantage
Artists and Internet Marketing: an unfair advantage
Content marketing is king on the web, and artists/creatives are content creation specialists. how can artists use this advantage?
Can you afford to be free?
There’s a lot of talk about ‘freemium’ business models, particularly when it comes to internet businesses so we thought we’d do a piece looking at a few of the considerations that matter if you’re trying to work out whether freemium would work for you or not.
Why “business as usual” doesn’t work online
Jason Fried of 37signals talks about effective online marketing, creator-centered product development, the importance of doing things that really matter, and why you should just do less.
If you’re trying to get something of your own started up, you don’t want to miss this.
How to successfully approach retailers and buyers
A post from Cockpit Arts’ Making It blog: The world of selling can be a daunting one, so we asked Southbank Centre Retail Team’s Adam Thow and Katherine Walsh’s and Cockpit Arts Open Studios Manager Catherine Zoll for their top tips to help you get through the door of major retailers…
marketing by numbers ~ why creatives need to do the math
Don’t be scared of numbers says Cory Huff of TheAbundantArtist.com. Looking at data statistics is easier than math and once you’ve spotted patterns that help you make money, data can even become interesting!
Cockpit Arts: How to write an artists’ statement
As a creative practitioner one of the most useful marketing and communication tools you can have is an artists’ statement. By writing about your practice, you have the opportunity to experience and evaluate your work from different perspective. So where to begin?
Starting the year by putting your business in good shape
No gym required (though this post might provide food for thought as you pound that treadmill) instead some wise words from the mandarins (sorry still on the Christmas puns). How can you keep your profit high in a tough market whilst improving customer service and managing your cost base? Well there’s a sentence full of Read the full article…
Why send Christmas cards to clients?
There should be a clear reason shouldn’t there? I’m hoping it’s not just a case of following tradition.
Christmas cards in a business setting are a great opportunity to make it personal.