Unravelling the mystery of profit margins

BBC’s Evan Davis discusses profit margins and the skill in pricing products and services with Robert Polet of Gucci Group, Paula Bell of engineering group Ricardo and Gary Watts of SSL International (Durex, Scholl).

It is interesting to hear how little difference there is between the three business models ~ selling the dream in luxury consumer goods; selling as a consultancy; selling FMG products.

Listen to The Bottom Line (the discussion starts around 20:46 minutes into the programme)

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