Private Investment in Culture Survey 2025
Arts Council England
As the national development agency for creativity and culture, Arts Council England’s vision in its Let’s Create strategy is “by 2030 for England to be a country in which the creativity of each of us is valued and given the chance to flourish and where everyone has access to a remarkable range of high-quality cultural experiences”. Its distribution of grant-in-aid and National Lottery monies supports the realisation of this vision and recognises that this public funding co-exists with other types of funding or income.
This mixed funding model of the creative and cultural sector in England comprises:
- public funding, through central government, Local Authorities, Arts Council England and other public bodies
- earned income including ticket sales and other retail offers as well as paid for services to businesses and other organisations
- contributed income fundraised from individuals, businesses (‘corporates’) and trusts and foundations as gifts or in return for benefits.
The latest in a series with previous studies in 2016, 2019 and 2022, this Private Investment in Culture Survey (PICS) report, commissioned from The Audience Agency in partnership with MyCake and Etic Lab, aims to better understand the mixed funding models adopted by the cultural sector. It focuses on the role that income contributed to organisations – ‘private investment’ – plays in those funding models. It goes beyond our National Portfolio of funded organisations, aiming to reflect the diversity of England’s creative and cultural sector – across different organisational types, sizes and artforms.
Please read the full report below.