Shops and Cafés: Pathways to profit

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Sarah Thelwall

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MyCake and Cause4 have produced this first guide which aims to help you make better strategic choices in your organisation.

It uses benchmarking data from similar heritage organisations to your own. It is based on an analysis of publicly available financial data provided to regulators by participants in the heritage compass programme in England.

In this guide, we have focused on the role of cafés and shops in heritage organisations, often the first step in income generation for those seeking a financially sustainable future. We believe that the data from these organisations offers helpful insight into growth, sustainability and success.

And to help see the bigger picture, we have benchmarked this cohort against a comparison group of similar- sized non-profit organisations also running cafés and shops.